How much does outsourced B2B prospecting cost?
· Growth · 5 min
The price of outsourced prospecting cannot be read on its own: a weekly offer, a daily offer and a data file cannot be compared directly. Here are the rates Mooniz publishes, and how to compare budget and scope before you choose.
The published rates
The LinkedIn plan is 89 € per week: targeting, enrichment and LinkedIn account management. The cold-calling plan is 350 € per day: one session of 120 calls per day, with tailored scripts. Database enrichment starts from 99 €.
Comparing on the same basis
Three questions avoid most mistakes. What is the billing unit: week, day, project? What does the plan include: targeting, data, copywriting, account management, scripts? What is the commitment: minimum term, notice period, entry fees? Two offers at the same headline price can cover very different volumes and tasks.
To set this budget against an in-house hire, the guide on outsourcing your prospecting compares an in-house SDR with an agency.
What the price does not tell you
A rate guarantees neither a number of meetings nor a return on investment: results depend on your offer, your target and the quality of the data. Define in advance what you measure (replies, qualified meetings, cost per meeting) and over what period, rather than judging on price alone.
- Can you combine several plans?
- Yes. The channels complement each other: an enriched file serves LinkedIn prospecting and cold calling alike. Each plan stays billed by its own unit.
- How do you go from a rate to a total budget?
- Multiply the billing unit by the length of time you want to test, plan by plan, then add them up. Start from your goal and the length of a first test, not from a standard monthly budget.
Compare offers by scope and unit, not by headline price. Discover our services →